MMM infrastructure for agencies
We would rather show you nothing than a number we don't believe.
Media mix modeling your agency can put in front of a client: a readiness gate that refuses to model bad data, a diagnostics gate that refuses to publish bad models, and every estimate shown with its uncertainty range — never a bare point number.
The audit takes about five minutes and tells you — honestly — whether your client's data can support a real MMM.
The method
How the gate works
Most MMM tools produce a number for any input. Ours refuses, twice, before you ever see a chart.
- 01Before modeling
The readiness gate
Six checks on your client's weekly data — history length, gaps, spend variation, channel count, outcome completeness, channel independence. If a hard check fails, no model runs and you get the exact fix instead.
- 02After fitting
The diagnostics gate
One frozen Bayesian model spec — no knobs to tune a result into existence. Convergence checks and an 8-week holdout test run on every fit. A model that can't predict weeks it never saw is never published.
- 03Before you read it
The guarded readout
A plain-English summary that is deterministically prevented from inventing figures: every number in it must exist in the validated results, or the summary is discarded.
One more thing no other MMM measures: your brand's visibility inside AI assistants enters the model as a first-class channel, alongside Meta and Google.
The readiness gate
The six checks
The same engine powers the free audit and the product. Every check reports what it measured, the threshold, and the fix — never a score.
History length
Is there enough history to separate seasonality from media?
Pass ≥ 104 weeks · warn 52–103 · block < 52
Missing weeks
Is the weekly history continuous, with no gaps?
Pass 0 missing weeks · block any gap
Spend variation
Has spend moved enough for a model to learn from it?
Pass CV > 0.15 on every channel · warn if flagged channels ≤ 50% of spend · block if > 50%
Channel count
Are there enough channels to make comparison useful?
Pass ≥ 4 channels · warn 3 · block < 3
Outcome variable
Is there a complete revenue or conversion series to explain?
Pass: outcome present and above zero every week
Channel independence
Do any two channels move so closely that credit can't be split?
Pass max pairwise r ≤ 0.85 · warn 0.85–0.95 · block > 0.95
Pricing
Start free. Pay when it earns its keep.
CSV audit
$0
Upload one client's weekly data, get the six-check verdict and the fix list. No account needed.
Run the auditConnected audit
$99
We pull the data directly from the ad platforms and run the same checks — no spreadsheet wrangling on your side.
Get the connected auditAgency pilot
$750/mo
The full platform for your client roster: connectors, the readiness gate, quarterly model refreshes, and client-ready share links. Invoiced manually during the pilot.
Talk to us